Customized billboard website advertisements

US10339570B2 · kind B2 · utility

Assignee

• FOX ENTERTAINMENT GROUP, INC. · US

Inventors

• Elaine M. Spooner · Calabasas, US
• John D. Koscheka · Los Angeles, US
• Michael S. Bessolo · Glendale, US
• Mark Simpson · Sydney, AU
• Jean L. Yuan · Manhattan Beach, US
• J. Craig D. Russell · Calabasas, US
• Christopher M. Bettes · Los Angeles, US
• Greg McCarthy · Santa Monica, US

Key dates

• Filing date: Apr 20, 2011
• Grant date: Jul 2, 2019
• Expiry date: Jan 18, 2034

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0276
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method, apparatus, system, and computer program product provide the ability to deliver an advertisement. Customization attributes for displaying billboard advertisements are defined. Each billboard advertisement comprises an advertisement for media content. A user requests access to a website and the server computer transmits the website that includes or provides access to the advertisements. Based on the customization attributes, a first billboard advertisement is primarily displayed without occlusion and remaining billboard advertisements are displayed partially occluded by the first billboard advertisement.