Method and apparatus for dynamic, real-time ad insertion based on meta-data within a hardware based root of trust
US10339571B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 23, 2013 |
| Grant date | Jul 2, 2019 |
| Priority date | — |
| Expiry date | May 3, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L2209/60
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A client computing system inserts selected advertising into digital content. Ads may be inserted into content based on a dynamic advertising matching process that is securely implemented within a hardware-based root of trust. User profiles used in ad matching may be privacy protected and maintained with confidentiality protection in the client computing system and/or a service provider server, respectively. When a client computing system makes a request to the service provider server for content with specified ad slots, the request may be made with the client's EPID signature, which is inherently privacy protected. The hardware-based root of trust protects insertion of selected ads into the linear rendering flow of the content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.