Selecting content items for presentation in a feed based on heights associated with the content items
US10345993B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 31, 2015 |
| Grant date | Jul 9, 2019 |
| Priority date | — |
| Expiry date | Jun 11, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG09G2340/14
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A social networking system selects and presents content items to a user via a feed. Additionally, the social networking system predicts heights associated with various content items, such as content items selected for presentation via the feed. Characteristics of a content item (e.g., a type of content included in the content item, a language of the content item, and a number of comments associated with the content item) as well as characteristics of a client device associated with the user are used to predict a height associated with the content item. When selecting content items for presentation to the user, the social networking system accounts for the predicted heights of various content items to increase the likelihood of the user interacting with content items presented via the feed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.