Communicating personalized messages using quick response (QR) codes

US10346849B2 · kind B2 · utility

Assignee

• CA, Inc. · US

Inventors

• Stefan Ionescu · Burnsville, US
• Steven L. Greenspan · Ewing, US
• Vincent R. Re · Saint James, US
• Wei-Jun Kong · Levittown, US
• Nagavardhan Sogal · South Setauket, US
• Esin Kiris · Holmdel, US

Key dates

• Filing date: Jul 12, 2012
• Grant date: Jul 9, 2019
• Expiry date: Oct 31, 2035

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/00
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

In some embodiments, a method includes receiving an identification of an intended recipient of a physical package and a personalized message having content based on the identity of the intended recipient. The method further includes identifying a uniform resource locator (URL) comprising a reference to a webpage that displays the personalized message and one or more advertisements regarding products or services related to the physical package. A Quick Response (QR) code encoding the URL comprising the reference to the webpage that displays the personalized message and the one or more advertisements may be generated. The method further includes transmitting the personalized message and the one or more advertisements to the intended recipient via the webpage in response to the intended recipient accessing the URL encoded by the QR code.