Dynamic promotion analytics
US10346870B1 · kind B1 · utility
10Cited by
2References
16Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 15, 2013 |
| Grant date | Jul 9, 2019 |
| Priority date | — |
| Expiry date | Aug 22, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0242
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A promotion program analytical system and method is disclosed. The promotion program analytical system and method selects a promotion program to offer to a consumer. Selection of the promotion program to present to the consumer includes determining a probability that the consumer will accept the promotion program. The probability of acceptance may be determined based on past performance data of similar promotion programs, and also past performance data on the promotion program itself when it is available.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.