System and method of marketing using a multi-media communication system

US10346878B1 · kind B1 · utility

Assignee

• AT&T Intellectual Property I, L.P. · US

Inventors

• Joern Ostermann · Red Bank, US
• Mehmet Reha Civanlar · Middletown, US
• Barbara Buda · Morristown, US
• Thomas M. Isaacson · Huntingtown, US

Key dates

• Filing date: Jan 11, 2008
• Grant date: Jul 9, 2019
• Expiry date: Jul 13, 2036

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system, method and computer-readable medium are disclosed for presenting an advertisement message associated with a multi-media message. The multi-media message is prepared by a sender using text and sender inserted emoticons in the text, and delivered audibly by an animated entity. The method uses a plurality of stored advertising messages from which to choose and advertising message to display. The method includes performing an emoticon analysis of the emoticons inserted by the sender, choosing an advertising message from the plurality of stored advertising messages according to the emoticon analysis and displaying the chosen advertising message.