System and method for providing feed-based advertisements
US10354274B2 · kind B2 · utility
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6References
11Claims
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Key dates
| Filing date | Nov 14, 2012 |
| Grant date | Jul 16, 2019 |
| Priority date | — |
| Expiry date | Jan 22, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A server computer receives data indicating a data feed to use to create a feed-based advertisement to represent content, which is to be advertised, of a content provider. The server computer receives the data feed that is associated with the content to be advertised and generates the feed-based advertisement using one or more data elements associated with an item in the data feed. The server computer provides the feed-based advertisement to a user device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.