Monitoring conversions and fee determination of online advertisements using a social networking system
US10354287B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 4, 2013 |
| Grant date | Jul 16, 2019 |
| Priority date | — |
| Expiry date | Aug 19, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
When the social networking system selects an advertisement for presentation to the user by a client device, a content identifier associated with the selected advertisement is stored in an advertisement history associated with the user. When the user performs a conversion event associated with the selected advertisement, the social networking system receives a content identifier and a user identifier from a client device used that performed the conversion event and retrieves the user's advertisement history. If the retrieved advertisement history includes a content identifier for the selected advertisement matching the content identifier received from the client device and a time between the conversion event and providing the selected advertisement to the client device is less than a threshold time period, a fee is determined for presentation of the selected advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.