Methods and apparatus to calculate granular data of a region based on another region for media audience measurement
US10356485B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 23, 2015 |
| Grant date | Jul 16, 2019 |
| Priority date | — |
| Expiry date | Feb 2, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/44226
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to calculate granular data of a region based on another region for media audience measurement are disclosed. An example method for calculating, via a processor, granular data of a region includes determining aggregate behavioral data associated with a media audience measurement of a target region. The example method includes determining, via the processor, aggregate demographics data of the target region. The example method includes determining, via the processor, granular data of a source region. The example method includes calculating, via the processor, granular data of the target region to measure a media audience of the target region by apportioning the aggregate demographics data and the aggregate behavioral data of the target region based on the granular data of the source region.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.