Campaign performance data snapshot cards
US10360579B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 4, 2013 |
| Grant date | Jul 23, 2019 |
| Priority date | — |
| Expiry date | Jun 13, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0242
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods are disclosed for facilitating collaboration amongst individuals working on a coordinated campaign toward certain goals. In furtherance of these goals, the individual team members use technical resources provided by specialized tools, which are also sometimes referred to as applications or products. As the campaign progresses, these applications generate a large volume of data, some of which may be useful to teams other than those which were originally responsible for producing the data. In certain embodiments a campaign manager platform is used to facilitate data sharing and collaboration amongst the various teams that comprise a campaign. In such embodiments the individual team members interact not only with the applications specifically adapted for their team, but also with the campaign manager, which provides a medium for exchanging data and ideas with other teams. This advantageously facilitates data sharing and collaboration amongst the teams, thereby enhancing the overall campaign success.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.