Social commerce return on investment

US10360582B2 · kind B2 · utility

Assignee

• Dell Products L.P. · US

Inventors

• Munish Gupta · Frontenac, US
• Rajiv Narang · New Delhi, IN
• Akintunde A. Ehindero · Atlanta, US
• Jennifer W. Bruce · Pflugerville, US
• Ahmed Tariq · Port Coquitlam, CA

Key dates

• Filing date: Jan 9, 2013
• Grant date: Jul 23, 2019
• Expiry date: Jan 6, 2035

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system and method are disclosed for analyzing return on investment (ROI) for social commerce interactions. User data associated with a target group of social media users is collected and processed to generate a first set of social commerce metrics. The user data comprises a first set of social media interaction data corresponding to a first set of social commerce interactions with the target group of social media users. The user data is further processed to generate a second set of social commerce interactions, which are then performed. The performance of the second set of social commerce interactions generates a second set of social commerce interaction data, which in turn is processed to generate a second set of social commerce metrics. The first and second sets of social commerce metrics are then processed to generate social commerce ROI metrics.