Conversion path performance measures and reports

US10360586B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Sissie Ling-Ie Hsiao · Santa Clara, US
• Chao Cai · Los Altos Hills, US
• Eric W. Ewald · Gilroy, US
• Cameron M. Tangney · Sunnyvale, US
• Robert A. Walker · Maple Grove, US
• Japjit Tulsi · Los Altos, US
• Ming Lei · Irvine, US
• Zhimin He · Sunnyvale, US

Key dates

• Filing date: Jan 21, 2016
• Grant date: Jul 23, 2019
• Expiry date: Nov 15, 2036

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0283
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.