Clickstream analysis methods and systems related to improvements in online stores and media content
US10360587B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 24, 2017 |
| Grant date | Jul 23, 2019 |
| Priority date | — |
| Expiry date | Aug 29, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/45
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and systems are provided herein for the analysis of information about online actions of a plurality of users. The analysis methods and systems allow for the modification of online and offline business operations and marketing communications based on online consumer behavior. The methods and systems may obtain an input data set comprising information about online actions of a plurality of users, process the input data set to obtain transformed clickstream data, analyze the transformed clickstream data to identify an order in which each user of the plurality of users views a plurality of product offerings, determine an average order position that a specific product offering of the plurality of product offerings is viewed, and modify an offline or online marketing communication associated with the specific product offering based on the average order position of the specific product offering.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.