Retail proximity marketing
US10360593B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 15, 2013 |
| Grant date | Jul 23, 2019 |
| Priority date | — |
| Expiry date | Dec 21, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/06
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
Methods, systems and devices for presenting marketing information to a customer based on proximity to marketing areas. A wireless identity transmitter associated with the customer may periodically transmit wireless broadcast messages that include obscured identifiers. A proximity broadcast receiver within a retail store, such as near a product display or aisle, may receive and relay the broadcast messages to a server which may process the included information. Based on proximity information and other conditions, the server may transmit marketing information relevant to the customer and a proximate marketing area, such as coupons and offers. In an embodiment, the server may store data based on broadcast messages that may indicate foot traffic and other information valuable to merchants. The server may also transmit messages based on stored permissions that indicate whether the customer desires to receive marketing information and whether the server is authorized to provide the customer's identity to merchants.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.