Customized content stream utilizing dwelltime-based machine learning
US10366119B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 10, 2017 |
| Grant date | Jul 30, 2019 |
| Priority date | — |
| Expiry date | Feb 12, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/4387
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and computer programs are presented for selecting content items for presentation to a user device of a user. One method includes an operation for measuring dwelltimes for a plurality of content items, where the dwelltime for a content item is based on the amount of time that the content item is displayed to a viewer. Further, the method includes an operation for training a classifier of content items based on the measured dwelltimes and based on features associated with the first set of content items, where the training includes calculating a relative importance of respective features for increasing measured dwelltimes. Additionally, the method includes an operation for sending additional content items to be presented on the user device based on the one or more ranking parameters, where the additional content items are associated with one or more ranking parameters that are expected to increase dwelltimes for the user of the user device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.