Reducing un-subscription rates for electronic marketing communications

US10366400B2 · kind B2 · utility

Assignee

• Adobe Inc. · US

Inventors

• Stephane Moreau · Saint-Égrève, FR
• Sachin Soni · New Delhi, IN
• Ashish Duggal · Ashok Nagar, IN
• Anmol Dhawan · Ghaziabad, IN

Key dates

• Filing date: Jul 13, 2015
• Grant date: Jul 30, 2019
• Expiry date: Dec 9, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0258
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods score users to determine if they will receive marketing communications sent to users on a subscription list. One method calculates an un-subscription score for a user based on: a degree of sentiment determined by identifying user interaction with a web page and assessing content of the interaction for indications of sentiment; or a degree of sentiment determined by identifying a user communication and assessing its content for indications of sentiment. Responsive to determining that the un-subscription score exceeds a threshold, the method excludes the user when sending the marketing communication to users on the subscription list. Another method calculates a degree of sentiment based on user interactions with a page and user communications, and calculates the user's un-subscription score based on the degree of sentiment. Responsive to comparing the un-subscription score with a threshold, the method excludes the user when sending the marketing communication to users on the list.