Monitoring consumer-product view interaction to improve upsell recommendations

US10366440B2 · kind B2 · utility

Assignee

• Adobe Inc. · US

Inventors

• Suryadeep Kumar Agrawal · Bengaluru, IN
• Sachin Soni · New Delhi, IN
• John Kucera · San Francisco, US
• Ashish Duggal · Ashok Nagar, IN
• Anmol Dhawan · Ghaziabad, IN

Key dates

• Filing date: Oct 28, 2015
• Grant date: Jul 30, 2019
• Expiry date: Apr 13, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0643
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

In various implementations, a visual representation of a product is presented to an online consumer. The visual representation can have one or more regions that are each associated with one or more feature tags associated with a particular category of the product. While the consumer interacts with the visual representation, interaction times between the consumer and the product's visual representation are monitored and measured to determine which features of the product appear to be of particular interest to the consumer. Based on the monitored interaction times, product upsell recommendations associated with the same category of the product are generated and presented to the user.