Methods and apparatus to correct errors in audience measurements for media accessed using over the top devices
US10368130B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 18, 2018 |
| Grant date | Jul 30, 2019 |
| Priority date | — |
| Expiry date | Apr 18, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to correct errors in measuring audiences of over the top media are disclosed. An example apparatus includes a demographic corrector to identify first impression data received from a computer, the first impression data including demographic data of users, the computer producing a misattribution error in the first impression data, and the misattribution error corresponding to a difference between reported demographics in the first impression data and actual demographics corresponding to the first impression data. The example demographic corrector further is to generate a model based on a difference between the first impression data and second data and generate corrected demographic data by applying the model to the first impression data. In addition, the example apparatus includes a viewership assigner to correct the misattribution error produced by the computer by assigning viewership to an impression associated with the first impression data using the corrected demographic data, at least one of the demographic corrector or the viewership assigner is a logic circuit.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.