Content generation and experimentation using engagement tests
US10372782B1 · kind B1 · utility
2Cited by
6References
20Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Sep 29, 2014 |
| Grant date | Aug 6, 2019 |
| Priority date | — |
| Expiry date | Jan 9, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/958
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In some examples, a content variation service may identify elements of content and generate variations of the elements of the content programmatically. Content may include a website and the elements of the content may include visual and structural elements that make up the website. The variations of the elements may be provided with the content to a user as part of an engagement test. The engagement test may test how the user interacts with the variations of the elements. Based on results of the engagement test, the elements of the content may be adjusted and other variations may be generated.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.