System and methods for determining location of pop displays with wireless beacons through engagement with mobile devices
US10373190B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | May 12, 2016 |
| Grant date | Aug 6, 2019 |
| Priority date | — |
| Expiry date | Mar 28, 2037 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY02D30/70
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. A wireless signal from a POP display may be received by a mobile device. The mobile device may provide the unique identifier in the wireless signal and a geographic location of the mobile device to a remote server. The remote server may assess the location of the POP display based on the unique identifier for the wireless beacon and the provided geographic location of the mobile device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.