Learning display parameters to maximize advertising revenue
US10373193B2 · kind B2 · utility
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20Claims
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Key dates
| Filing date | Jun 18, 2010 |
| Grant date | Aug 6, 2019 |
| Priority date | — |
| Expiry date | Oct 17, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0244
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In one embodiment, an evolving advertising system automatically optimizes internet advertising. A data storage unit 250 may store an evolving advertisement unit 320 with an advertisement characteristic according to an initial configuration parameter. A communication interface 280 may transmit the evolving advertisement unit 320 as part of a primary website 310. A processor 220 may alter the evolving advertisement unit 320 automatically upon a trigger event by changing the advertisement characteristic to follow an automatically generated configuration parameter to optimize an advertisement performance metric.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.