Patent · US Active

Method and system for ad insertion in over-the-top live media delivery

US10373196B2 · kind B2 · utility

4Cited by

5References

26Claims

0Family size

Assignee

ERICSSON AB · SE

Inventors

Kevin J. Ma · Nashua, US
Robert Hickey · Bedford, US
Raj Nair · Hillsboro, US
Paul Tweedale · Andover, US
Daniel Biagini · Waltham, US
Jianguo Xu · Newton, US
Prabhudev Navali · Westford, US

Key dates

Filing date	Jan 30, 2014
Grant date	Aug 6, 2019
Priority date	—
Expiry date	May 15, 2037

Classification

Technology area (CPC H)Electricity
CPC primaryH04N21/23418
WIPO fieldAudio-visual technology
WIPO sectorElectrical engineering

Abstract

A method is provided for performing targeted ad insertion in over-the-top delivery of content by detecting ad replacement opportunities in a live content stream and preparing the content for seamless replacement with segmented HTTP adaptive streaming delivery. The method includes provisions for multi-stage proxy-based segment replacement for targeted ad delivery. The method provided works transparently with standard HTTP adaptive streaming clients. A system is also specified for implementing a client and server content delivery infrastructure in accordance with the provisions of the method.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.