Managing advertising associated with dynamically-expanding content
US10373207B2 · kind B2 · utility
1Cited by
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18Claims
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Assignee
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Key dates
| Filing date | Dec 7, 2012 |
| Grant date | Aug 6, 2019 |
| Priority date | — |
| Expiry date | Jan 12, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method of managing advertising associated with dynamically expanding content is disclosed. A request for a dynamic expansion of content is detected. The dynamic expansion includes adding additional content to content presented in a user interface. It is determined that a set of advertisements associated with the user interface is to be updated based on an updating criterion. The updating includes replacing an advertisement of the set of advertisements with an additional advertisement. The updating of the set of advertisements is performed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.