Relaxing policy rules for regulating the presentation of sponsored content to a user of an online system based on characteristics of the user

US10373271B2 · kind B2 · utility

Assignee

• FACEBOOK, INC. · US

Inventors

• Matthew Feldman · Oakland, US
• Jonathan Mooser · Redwood City, US
• Cassidy Jake Beeve-Morris · San Francisco, US
• Halil Bayrak · San Jose, US
• Aishwarya Rajagopal · Sunnyvale, US
• Shuo Li · London, CA
• Leqiang Li · Sunnyvale, US
• Zachary Zhang · Menlo Park, US

Key dates

• Filing date: Mar 1, 2017
• Grant date: Aug 6, 2019
• Expiry date: Jun 5, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0269
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An online system applies content policies regulating presentation of sponsored content to its users. For example, content policies may prevent the presentation of sponsored content items in certain positions content feeds. The online system may relax a content policy when generating a content feed for a user based on characteristics of a user. For example, the online system generates a model determining a tolerance of the user for sponsored content, and relaxes one or more content policies if the tolerance of the user for sponsored content equals or exceeds a threshold. As another example, the online system determines whether to relax one or more content policies based on a comparison of a historical amount of compensation received from the user and an expected amount of compensation from presenting content items violating a content policy.