Real-time rendering of targeted video content
US10375434B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 27, 2014 |
| Grant date | Aug 6, 2019 |
| Priority date | — |
| Expiry date | Jun 27, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8146
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A real-time video targeting (RVT) system may leverage network-based computation resources and services, available 2D or 3D model data, and available viewer information to dynamically personalize content of, or add personalized content to, video for particular viewers or viewer groups. When playing back pre-recorded video to viewers, at least some objects or other content in at least some of the scenes of the video may be replaced with objects or content targeted at particular viewers or groups according to profiles or preferences of the viewers or groups. Since the video is being rendered and streamed to different viewers or groups in real-time by the network-based computation resources and services, any given scene of a video may be modified and viewed in many different ways by different viewers or groups based on the particular viewers' or groups' profiles.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.