Subset multi-objective optimization in a social network

US10380624B2 · kind B2 · utility

Assignee

• MICROSOFT TECHNOLOGY LICENSING, LLC · US

Inventors

• Deepak Agarwal · Manesar, IN
• Shaunak Chatterjee · Sunnyvale, US
• Liang Zhang · Nanjing, CN
• Bee-Chung Chen · San Jose, US
• Yang Yang · Hangzhou City, CN

Key dates

• Filing date: Dec 30, 2014
• Grant date: Aug 13, 2019
• Expiry date: Aug 20, 2036

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/535
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

This disclosure relates to systems and methods that include a member activity database including data indicative of interactions with content items on a social network by a population of users of the social network. A processor is configured to obtain an optimization criterion based on at least two constraints related to a performance of the social network, obtain, for a subset of the population of users, at least some of the data indicative of interactions with content items from the member activity database, determine, based on the at least some of the data as obtained, an operating condition for the social network that is estimated to meet the optimization criterion, and provide, to at least some of the user devices via the network interface, the social network based, at least in part, on the operating condition.