Leveraging a social graph to deliver relevant recommendations

US10380629B2 · kind B2 · utility

Assignee

• MICROSOFT TECHNOLOGY LICENSING, LLC · US

Inventors

• Mohammad Shafkat Amin · Cupertino, US
• Baoshi Yan · Mountain View, US
• Sripad Sriram · San Francisco, US
• Anmol Bhasin · Los Altos, US
• Christian Posse · Lake Forest, US

Key dates

• Filing date: May 8, 2013
• Grant date: Aug 13, 2019
• Expiry date: Feb 17, 2034

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L51/214
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Techniques for leveraging a social graph to facilitate the delivery of relevant recommendations. For example, a recommender is identified based on the recommender being a member of a social networking service who has interacted with an item of web-based content. A recommendee is identified based on the recommendee being another member of the social networking service who is connected to the recommender via a social graph maintained by the social networking service and based on having an affinity score for the item that exceeds a recommendee affinity score threshold and a connection strength to the recommender that exceeds a connection strength threshold. The recommender is sent a communication that invites the recommender to recommend the item to the recommendee. With some example embodiments, the communication is sent to the recommender within a pre-determined time measured from the time the recommender initiated an interaction with the item of web-based content.