Methods, systems and apparatus to generate market segmentation data with anonymous location data

US10380643B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Laura Cochran · San Diego, US
• David R. Miller · Annandale, US
• Jeff Stevens · Monroe, US
• Mark Nelson · Rancho Santa Fe, US

Key dates

• Filing date: Jun 7, 2018
• Grant date: Aug 13, 2019
• Expiry date: Jun 7, 2038

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04W4/21
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods and apparatus are disclosed to determine a consumer classification segment. A disclosed example method involves generating, with a processor, a list of consumer classification segments based on geographic indicators associated with a mobile device, associating, with the processor, the mobile device with a first consumer classification segment of the list of consumer classification segments if the geographic indicators were retrieved while a first application was executed, and associating, with the processor, the mobile device with a second consumer classification segment of the list of consumer classification segments if the geographic indicators were retrieved while a second application was executed.