Pay-for-visit advertising based on visits to physical locations
US10380658B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 12, 2012 |
| Grant date | Aug 13, 2019 |
| Priority date | — |
| Expiry date | Oct 2, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0273
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and system for providing a pay-for-visit billing model for advertisements is provided. The advertisement system provides advertisements that have associated physical visit locations. The advertisement system provides advertisements to a mobile device or fixed of a user when the user is in the vicinity of or examining locations in the vicinity of the visit location. If the user subsequently visits the visit location of the advertisement by physically going to the location, the advertisement system then bills the advertiser for the advertisement. The advertisement system bills the advertiser under the assumption that but for the advertisement, the user would not have visited the visit location.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.