At-shelf brand strength tracking and decision analytics
US10387896B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 27, 2016 |
| Grant date | Aug 20, 2019 |
| Priority date | — |
| Expiry date | Jun 2, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N23/90
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method and system for analyzing product strength or brand strength by determining shopper decision behavior during a shopping trip. Specifically, shopper behavior can be analyzed to determine whether a shopper's decision to purchase an item occurred at-shelf or pre-shelf. Aggregating decision data across many shoppers over time can then be used to generate analytics regarding the strength of a product or brand. The analysis can then be used to make recommendations to manufacturers or retailers about how to strengthen the product or brand. A deployment of cameras and mobile signal sensors can be utilized to recognize shoppers and track their behavior. Demographics information can also be estimated about the tracked shoppers. The visual and mobile signal trajectories can be fused to form a single shopper trajectory, then associated with Point of Sale (PoS) data. This results in a dataset describing the shopping trip for each tracked shopper.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.