Method and apparatus for generating an electronic communication

US10387902B1 · kind B1 · utility

Assignee

• Groupon, Inc. · US

Inventors

• Jeff Ayars · Seattle, US
• Ruslan Gilfanov · Mountain View, US
• Jeff Holden · San Rafael, US
• John Mark Nickels · Chicago, US
• Pete Prokopowicz · Chicago, US
• Dan Roarty · Chicago, US
• David Thacker · Burlingame, US

Key dates

• Filing date: Jun 28, 2013
• Grant date: Aug 20, 2019
• Expiry date: Feb 24, 2034

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0275
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method, apparatus, and computer program product are disclosed to improve generation of electronic communications. The method may provide a plurality of content slots each configured to receive content, the content comprising at least one of promotion content or non-promotion content. The method may also include maintaining a database comprising a plurality of promotion content generators and non-promotion content generators, and determining, using a processor, one of the plurality of promotion content generators or non-promotion content generators for respectively supplying corresponding promotion content or non-promotion content to each of the plurality of content slots. The determining the one of the plurality of promotion content generators or non-promotion content generators may include determining selection parameters, and scoring the plurality of promotion content generators and non-promotion content generators based at least in part on the selection parameters.