Management of an advertising exchange using email data
US10387908B2 · kind B2 · utility
1Cited by
2References
14Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jul 15, 2015 |
| Grant date | Aug 20, 2019 |
| Priority date | — |
| Expiry date | Oct 28, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods for management of an advertising exchange using email data are described. Systems and methods may include receiving one or more inputs of audience data from one or more publishers; transforming the one or more inputs into information in a unified customer database; receiving a query from a front end query tool; accessing information in the unified customer database responsive to the query; and providing the responsive information to the front end query tool.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.