System and method for retail sales using wireless communication devices in a wireless communication network
US10387918B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 15, 2013 |
| Grant date | Aug 20, 2019 |
| Priority date | — |
| Expiry date | Sep 23, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/02
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A wireless network is established by direct communication between a user equipment (UE) and wireless access points within a shopping venue. After initial registration, the UE may be automatically authenticated upon entry into the shopping venue. In the venue, the UE sends a periodic signal that includes information from which the UE location within the venue may be determined. The system can develop a shopper profile based on the amount of time spent within the shopping venue, user purchases, and user-provided profile data even under circumstances where the specific identity of the user is not known. The customer analysis and profile generation can be used to produce individualized ads and offers for the UE. In addition, the analysis can develop a retail DNA rating for the user based on various factors, including responsiveness to advertising. A high retail DNA rating may result in even better advertising offers to the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.