Advertisement placement prioritization
US10395274B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 10, 2014 |
| Grant date | Aug 27, 2019 |
| Priority date | — |
| Expiry date | Jun 8, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0252
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Techniques for advertisement placement prioritization are described. In one or more implementations, a likely line of sight of a viewer of an event to a focus point of the event is determined. Then, a relative location of one or more display devices is identified in relation to the likely line of sight of the viewer. In addition, a priority level is assigned to respective display devices based on corresponding relative locations in relation to the likely line of sight. Further, various demographics and characteristics of audience members can be obtained to determine context-sensitive media content associated with the audience members to present via relatively higher priority display devices. Also, performances of event participants can be determined based on commentary analysis and used to determine context-sensitive media content associated with the event participants to present via the higher priority ad boards.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.