Session-specific streaming content replacement
US10397291B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 29, 2017 |
| Grant date | Aug 27, 2019 |
| Priority date | — |
| Expiry date | Jul 22, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L65/762
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
First streaming video content may be received from a provider. The provider may issue a request to replace part of the first streaming video content with replacement content, such as advertisements. Second streaming video content may be selected as a replacement for a first video player, while third streaming video content may be selected as a replacement for a second video player. Instructions may be sent to the first and the second video player to play a first portion of the first streaming video content, followed by their respective selected replacement content, followed by a third portion of the first streaming video content, with the respective selected replacement content replacing a second portion of the first streaming video content. Replacement of the second portion of the first streaming video content may sometimes introduce latency, which may be reduced using various techniques.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.