Online allocation of content items with smooth delivery
US10402861B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 13, 2012 |
| Grant date | Sep 3, 2019 |
| Priority date | — |
| Expiry date | Sep 20, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
This specification describes technologies relating to displaying online content. In general, one aspect of the subject matter described in this specification can be embodied in methods that include determining a timing penalty for a content item, the timing penalty based in part on weights of previous impressions the content item has been allocated during a plurality of intervals within a delivery period. The methods may further include determining a weight associated with a pairing of the content item and an impression, the weight based in part on characteristics of the impression. The methods may further include determining a score for the content item, based in part on the weight and the timing penalty. The methods may further include selecting one of a set of matching content items, based in part on the score for the content item, and allocating the selected content item in response to a request.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.