Clustering television programs based on viewing behavior
US10405040B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 31, 2017 |
| Grant date | Sep 3, 2019 |
| Priority date | — |
| Expiry date | Oct 31, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/44204
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Example program clustering methods disclosed herein include accessing person-level program viewing data representing lengths of time respective people in an audience have tuned to respective television programs to be clustered. Disclosed example methods also include determining adjusted person-level program viewing data for respective ones of the people having tuned to respective ones of the television programs. For example, first person-level program viewing data for a first person having tuned to a first program is adjusted based on a ratio characterizing a relationship between a first program rating associated with the first person having tuned to the first program and a first network rating associated with the first person having tuned to a first network associated with the first program. Disclosed example methods further include clustering the television programs into clusters based on distances between pairs of the television programs, the distances based on the adjusted person-level program viewing data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.