System and methods for determining location of pop displays with wireless beacons using wireless network gateways
US10410238B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | May 12, 2016 |
| Grant date | Sep 10, 2019 |
| Priority date | — |
| Expiry date | Apr 22, 2037 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY02D30/70
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. A wireless signal from a POP display may be received by a wireless network gateway located at a retail location. The retail location of the wireless network gateway may be known to a remote server. The wireless network gateway may provide the unique identifier in the wireless signal to the remote server. The remote server may assess the location of the POP display based on the unique identifier for the wireless beacon being received from the wireless network gateway.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.