Systems, methods, and devices for spend control in online advertising
US10410246B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 13, 2015 |
| Grant date | Sep 10, 2019 |
| Priority date | — |
| Expiry date | Apr 30, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems, methods, and devices are disclosed herein for spend control in online advertising. Systems include a first plurality of advertisement servers included in a first data center, and a second plurality of advertisement servers included in a second data center. Systems include a performance data aggregator configured to receive performance data characterizing bids placed by the first plurality of advertisement servers and the second plurality of advertisement servers. Systems include a spend control analyzer configured to generate spend control data objects based on an estimate of bidding activity associated with the first data center and bidding activity associated with the second data center. Spend control data objects are capable of configuring advertisement servers to perform advertisement operations within determined budgetary constraints. The spend control analyzer is configured to provide the plurality of spend control data objects to the first plurality of advertisement servers and the second plurality of advertisement servers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.