Integrating social networking systems with electronic commerce systems for gift campaigns

US10410276B2 · kind B2 · utility

Assignee

• AMAZON TECHNOLOGIES, INC. · US

Inventors

• Rajendra Kumar Vippagunta · Issaquah, US
• James Joel Massey · Issaquah, US
• Anand Subbarayan · San Ramon, US
• Anand Paka · Redmond, US
• Shrinivas Mohan · Sunnyvale, US
• Sarthak Anand · Seattle, US
• Aditya Rekha Dharanipragada · Seattle, US

Key dates

• Filing date: Sep 29, 2015
• Grant date: Sep 10, 2019
• Expiry date: Mar 5, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Disclosed are various embodiments for facilitating gift campaigns in association with a social networking system. A computing device may identify a user of a social networking system that is associated with a recipient for a gift campaign. An invitation for the user to participate in the gift campaign can be transmitted by the computing device. The computing device may identify a product as a suggested gift for the gift campaign. In addition, the computing device may generate content for a network page for the social networking system, and the network page can include a user interface container in which the product is represented. The computing device may also obtain a selection of the product made via the network page and perform a transaction to order the product for the recipient.