Methods and apparatus for determining audience metrics across different media platforms

US10412469B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Narasimha Reddy Goli · Tampa, US
• Michael Allen Bivins · San Francisco, US
• Gangadhar Jakkula · Tampa, US
• Jarrell Jay Mikuta · Oldsmar, US
• Joseph W. Brewer · Forest Hills, US
• Kevin J. Rini · Tampa, US
• Carol A. Lynch · New York, US
• Michael Tierney · Oakland, US

Key dates

• Filing date: Oct 20, 2016
• Grant date: Sep 10, 2019
• Expiry date: Oct 20, 2036

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04N21/8456
• WIPO field: Audio-visual technology
• WIPO sector: Electrical engineering

Abstract

Methods, apparatus, systems and articles of manufacture are disclosed for determining media access sessions. In an example, an apparatus to determine media access sessions includes a record locator to access, in a data store, a first media impression record indicative of a first media access segment, and a second media impression record indicative of a second media access segment and a view counter. The view counter is to update at least one of the first or second media impression records in the data store, when the second media access segment occurs within a threshold time after the first media access segment, to indicate that the first and second media access segments are associated with a same first media access session. The view counter is also to update the second media impression record to indicate an association between the second media access segment and a second media access session, when the second media access segment occurs more than the threshold time after the first media access segment, the second media access session being different from a first media access session corresponding to the first media access segment.