Estimating volume of switching among television programs for an audience measurement panel
US10419141B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 31, 2017 |
| Grant date | Sep 17, 2019 |
| Priority date | — |
| Expiry date | Oct 31, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/6582
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Examples disclosed herein to estimate volume of switching (VoS) among television programs include determining, based on panelist program viewing data, a first VoS value representing a portion of a decreased amount of tuning by matched panelists to a first program from first to second measurement periods to attribute to an increased amount of tuning by the matched panelists to a second program from the first to second measurement periods; estimating, based on the program viewing data and first VoS value, a second VoS value representing a portion of a decreased amount of tuning by unmatched panelists to the first program from the first to second measurement periods to attribute to an increased amount of tuning by the unmatched panelists to the second program from the first to second measurement periods; and combining the first and second VoS values to determine a third VoS value for a combination of the matched and unmatched panelists.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.