Method and device for playing advertisements based on relationship information between viewers

US10423978B2 · kind B2 · utility

Assignee

• SAMSUNG ELECTRONICS CO., LTD. · KR

Inventors

• Ying-Jieh Huang · Chongqing, CN
• Junjun XIONG · Beijing, CN
• Yanjun Gao · Beijing, CN
• Chao Yan · Denver, US
• Qiang Wang · Beijing, CN
• Yaqin Qiu · Beijing, CN
• Yan-Heng Chen · Taichung, TW

Key dates

• Filing date: Jul 24, 2015
• Grant date: Sep 24, 2019
• Expiry date: Jan 4, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0269
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method of playing advertisements according to exemplary embodiments includes collecting data of at least two viewers near a display, extracting relationship information of the at least two viewers based on the data, determining advertisements to play on the display according to the relationship information, and playing the determined advertisements on the display.