Advertisement selection using uncertain user data
US10430830B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 10, 2016 |
| Grant date | Oct 1, 2019 |
| Priority date | — |
| Expiry date | Feb 26, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and system are disclosed. The method includes generating uncertain user data corresponding to a user of the user device and transmitting the uncertain user data to a remote computing device. The uncertain user data includes a combination of actual user data and noise data. The method includes receiving an advertisement response message from the remote computing device that includes a plurality of conditional ad objects, each conditional ad object including ad content, one or more access mechanisms, and one or more conditions. The method further includes selecting one or more of the plurality of conditional ad objects based on the actual user data and the one or more conditions defined in the selected conditional ad objects. Furthermore, the method includes displaying, for each selected conditional ad object, an advertisement that is based on the ad content and at least one access mechanism defined in the conditional ad object.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.