Adaptive experimentation and optimization in automated promotional testing
US10438230B2 · kind B2 · utility
3Cited by
8References
13Claims
0Family size
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Key dates
| Filing date | Mar 31, 2014 |
| Grant date | Oct 8, 2019 |
| Priority date | — |
| Expiry date | Mar 31, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/41415
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions automatically formulated using highly granular test variables on subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.