Selection bias correction for paid search in media mix modeling
US10445388B2 · kind B2 · utility
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Key dates
| Filing date | Sep 19, 2017 |
| Grant date | Oct 15, 2019 |
| Priority date | — |
| Expiry date | Apr 6, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0243
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems, methods, and computer-readable storage media that may be used to generate causal models and calculate a selection bias in mixed media. In some embodiments, the selection bias calculation is in search sponsored content in the context of mixed media modeling. In some embodiments, a method for search bias correction is based on the back-door criterion from causal inference.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.