Advertising platform user data store management

US10445781B2 · kind B2 · utility

Assignee

• Xandr Inc. · US

Inventors

• Michiel Nolet · New York, US
• Charles Brian O'Kelley · New York, US
• Andrew S. Dilling · New York, US
• Frederick Bou-Hsuen Lu · New York, US

Key dates

• Filing date: Mar 5, 2010
• Grant date: Oct 15, 2019
• Expiry date: Apr 8, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0276
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request.