Expanded tracking and advertising targeting of social networking users
US10445782B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 14, 2014 |
| Grant date | Oct 15, 2019 |
| Priority date | — |
| Expiry date | Apr 12, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/01
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present disclosure relates, in part, to an advertisement system that provides for the augmentation of social networking profiles with information derived from user activity associated with third-party content outside of a social networking system. The augmented profiles of users may be analyzed and compared to identify targeted advertisement opportunities for one or more users. The advertisement system can analyze the augmented profiles of one or more users to identify look-alike product advertisement opportunities, look-alike user advertisement opportunities, as well as various remarketing, reminders, and cross-device marketing opportunities.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.