Sponsored interfaces in a social networking system
US10445786B2 · kind B2 · utility
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2References
27Claims
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Assignee
Inventors
Key dates
| Filing date | Jan 23, 2013 |
| Grant date | Oct 15, 2019 |
| Priority date | — |
| Expiry date | Dec 23, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A sponsored interface of a social networking system includes links to different items accessible in the system, arranged by category. Each of the items is associated with a category from a plurality of categories. The social networking system may enable advertisers to boost the ranking of an item in the interface per user, such as a bookmark in a menu of bookmarks, a notification in a menu of notifications, and/or a message in a menu of messages, based on a fee arrangement. The items in the interface are then ranked based on expected fee maximization, taking into account an expected click-through rate.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.