System and method for positioning sponsored content in a social network interface

US10445840B2 · kind B2 · utility

Assignee

• MICROSOFT TECHNOLOGY LICENSING, LLC · US

Inventors

• Lihong Pei · Silver Bay, US
• Kai Wei · Hangzhou City, CN
• Nihar N. Mehta · Mountain View, US
• Ashvin Kannan · Redwood City, US
• Deepak Agarwal · Manesar, IN
• Guangyu Dong · Santa Clara, US

Key dates

• Filing date: Jan 31, 2014
• Grant date: Oct 15, 2019
• Expiry date: Mar 21, 2035

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/75
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system and method optionally includes or utilizes a processor may receive a request for social network content for display in a position of a plurality of sponsored content positions in a newsfeed of a social network interface, each of the plurality of sponsored content positions having a position criterion, at least two of the plurality of sponsored content positions having a different position criterion and identify a sponsored content item of a plurality of sponsored content items stored on a database based, at least in part, on a characteristic of the sponsored content item meeting the position criterion and a bid associated with the sponsored content item. A transmitter may transmit the sponsored content item from the processor to a server for display on a user interface.